It’s interesting to watch Yahoo!’s strategy in social media as the company has always been much more a media than a technology company, unlike Google. Yahoo! had many social features of its own but has made the call to partner with others. While Yahoo! owns Flickr, YouTube belongs to rival Google, Facebook has ties with Microsoft and Bing, and Twitter is its own entity. Yahoo! is being smart by realizing that it needs to work with the leading applications, regardless of whether the company is a competitor in other ways.
It will be interesting to see whether Yahoo! users find the new email functionality helpful or whether it ends up being clutter. I use Gmail and I turned Buzz off after only a few days because I found it stressful having so many unread messages. I’ve also tried using Flock – like Firefox but with social media integration – as my web browser but I abandoned it because it was distracting. I’m a heavy user of social media but I would rather go to Facebook a few times a day than get Facebook updates pushed to me. It’s probably just a matter of personal preference.
Posted By: Tom Retterbush
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