Ultimate Guide to Facebook Marketing

Facebook for business superguide

Facebook has certainly garnered a lot of attention these past weeks- first with it’s new vanity URL feature and then with it’s changed privacy features.

Facebook’s vanity URL feature – particularly for Facebook pages – is of particular interest to businesses.  As Facebook continues it’s explosive growth heading towards 250 million active users, more and more businesses are hoping to leverage Facebook for serious business purposes.   Facebook’s new feature allows businesses to create a custom url for their business page – something that wasn’t possible until now. (If you haven’t gotten your custom name, read Facebook expert Mari Smith’s post: How To Secure Your Facebook Username (Vanity URL).)

Want to sharpen your skills and learn how to really leverage Facebook to grow your business?

Below I’ve put together a comprehensive collection of resources, tips and advice on how to use Facebook for business purposes including:

  1. General Guides, Tutorials and Help
  2. Facebook Pages and Groups
  3. Events and Causes
  4. Tips and advice from a range of experts for making the most of Facebook
  5. Advice for Non-Profits
  6. Other Facebook tools, applications & features (including Facebook Connect)
  7. Facebook Statistics
Comprehensive Guides and How-To’s

  • How To Use Facebook for Business
    From Hubspot: Free downloadable 22 page E-book – very comprehensive with advice on setting up your profiles, setting up/promoting a business page, groups vs. pages, setting up a group, advertising on Facebook and measuring/analyzing.
  • Facebook for Grownups
    From Butterscotch- 10 part video with step-by-step instructions for how to sign up for Facebook and how to create a Facebook profile.
  • Facebook Help Center – official Facebook Help
  • Facebook’s Complete Privacy Presentation
    From Mashable: Check out all the details provided by Facebook on their new privacy settings.
  • Books:
    • The Facebook Marketing Bible: The Guide To Marketing Your Brand, Company, Product, Or Service Inside Facebook
      From Justin Smith: Provides an introduction to what’s possible on Facebook to the spectrum of marketers from brand advertisers to volunteer grassroots evangelists. The Facebook Marketing Bible contains three detailed sections: Tools for Guerilla Marketers, Tools for Advertisers, and Tools for Application Developers. Each part outlines the best available channels and strategies for reaching your audience inside Facebook.
    • Facebook Marketing: Leverage Social Media to Grow Your Business
      From Steven Holzner: In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers…and helps you avoid pitfalls that can cost you money and credibility.
    • I’m on Facebook–Now What???: How to Get Personal, Business, and Professional Value from Facebook
      From Jason Alba, Jesse Stay, Robert Scoble and Lee Lorenzen: This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.

Facebook Pages and Groups

Please see our more recent post:  Ultimate Guide to Facebook Pages – a comprehensive listing of resources to help you create a more effective Facebook Page.

Events and Causes

Tips and Advice

Advertising on Facebook

  • Facebook Ads 101 – How to Set up and Track Facebook Ads
    From Subliminal Pixel Labs: Rundown of how Facebook ads work, how to set them up and what tracking and optimization features they offer.
  • How-To Guide: E-Commerce Marketing on Facebook
    From Internet.com: Leveraging Facebook business options can provide a new channel for your customers to interact, and at the same time help you acquire new customers as your Facebook fans spread the word about your business to their friends. In this Facebook how-to guide, learn how to use two of the business solutions offered by Facebook. First- the steps you need to take to create your own Facebook Business Page (also called a fan page) and then, the tasks involved in creating a Facebook Ad campaign, which can be used to send visitors to your Web site or new Facebook Business Page.

Advice for Non-Profits on Facebook

  • Non-Profits on Facebook
    Facebook’s official page with advice for non-profits on using Facebook.
  • Using Facebook for Your Non-Profit
    From Techsoup:  Helpful range of resources for non-profits who want to use Facebook to connect with their supporters including a beginners guide to Facebook, promoting your cause on Facebook, and more.  Also includes links to outside resources.
  • Facebook’s New Public Profile Pages: Good News for Non-profits
    From Wild Apricot Blog : Facebook just got a lot more friendly for non-profits with the announcement of Public Profile Pages. This means non-profits now be able to “share all types of content with an unlimited number of users” and Facebook users will be able to comment on the posted content, just as they would on the personal profile page of any Facebook friend.
  • Video Tutorial: How To Embed A Social Or Fundraising Widget Into Your Facebook Page
    From CorporateDollar.org: One of the most effective social media tools available to small non-profits are embeddable widgets. Youtube videos, fundraising widgets and social networking widgets can empower your fans to take action for your non-profit. Video tutorial on how to do this on Facebook.
  • So you want a Facebook Fan Page for Your Nonprofit? Here’s the Scoop!
    From Beth Kanter: Recap of NTEN Webinar featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam Conner from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Includes list of best practices and links to a good collection of solid how-to articles on Facebook pages.
  • 4 Facebook Tips for Nonprofit Success – See What Others are Doing
    From Beth’s Blog: Guest poster Frank Barry offers up four tips to help non-profits make better use of Facebook and some great case studies

Other Facebook Tools, Applications and Features

Statistics About Facebook

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