What is Link Juice?

I couldn’t have described Link Juice better myself if I tried.

A common SEO (Search Engine Optimization) term that is used nowadays is “link juice.” So what is link juice? Link juice basically refers the passing of authority by other sites to the destination site. Huh? Let’s back up for a second. When we talk SEO most people really are talking about ranking in Google. Google has a patented method for its ranking engine called PageRank. Google has stated it uses that plus various other methods and offsets to … Read More

via The official blog of Helium.com

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